Klaus Eck is Managing Director of the content marketing agency d.Tales. The consultant has been supporting brands in the digitalisation of their corporate, marketing and communication processes for more than 25 years. He has published four reference books and numerous publications on content marketing, corporate influencers and reputation management. Some of his clients are Bosch, Audi, and LV 1871. In addition, he has been running the specialist medium PR Blogger since 2004.
Judith Sterl is an expert in communications, change management and digital, and has worked for Pagencies as well as international corporations and startups. She started out in 1999 when the Internet was indeed still “Neuland”, and since then she has been identifying and analyzing trends, defining and designing brands and strategies, creating content and implementing target-group-specific, integrated communication programs and campaigns across all channels. Judith has spent ten intensive years at the Internet pioneer and online sales house Yahoo, where she has led the EMEA PR team and has helped to implement numerous external and internal campaigns, and supported the constant transformation and change on an international level. After her time at Yahoo, she has spent several years working for a startup in the mobile ad tech space and helped start a company in the advertising space from scratch, focusing on communications and marketing, as well as defining and implementing processes, structures and new work strategies across the company. Judith was named as one of 33 leading women in media in Germany by Horizont magazine in 2017. Judith currently supports the German Accelerator as Global Head of Marketing & Communications, a program that is supported by the German Federal Ministry for Economic Affairs and Energy (BMWi), and is specifically designed to support high potential German startups to internationalize and scale to the US and Asia
Ines Kirschenhofer is a lawyer as well as a certified data protection officer (TÜV) and owner of the law firm Kirschenhofer Rechtsanwälte Partnerschaft mbB. Ines Kirschenhofer is an expert in the field of influencer marketing, e-commerce and online marketing law. One of her focal points is advising companies on the use of influencers and corporate influencers. In this context, Ines Kirschenhofer advises from the drafting of contracts to the implementation of campaigns. Her tasks also include the training of influencers, corporate influencers and consulting on legal requirements and framework conditions. Furthermore, Ines Kirschenhofer advises companies, private individuals, online marketplaces and platforms in the entire field of IT law, data protection and employment law. Ines Kirschenhofer passed the 2nd state examination in 2010 in the OLG district of Munich. Since then she has worked as a lawyer for numerous well-known national and international companies such as Burda. She also acted as internal and external data protection officer.
I am a dynamic management professional with advanced knowledge in general management disciplines based on international standards. Experiences in marketing, sales, public relations and communications. Campaign planing, organisation, execution and control of success.reasons why I will be a strong addition to your company• I have strong planning, organizational and implementational skills• I am a team player, but self confident and have a persuasive personality•
I am a great networker