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THE
Corporate Influencer
PROGRAMME
CORPORATE INFLUENCER PROGRAMME
CORPORATE INFLUENCER CANVAS
PROGRAMME OUTLINE
QUANTITIATIVE MEASURES
Qualitative MEASURES
As a corporate influencer, communicate successfully for you and your company
Corporate influencers can be a powerful tool to increase the presence and impact of your brand online. Our strategy will help your brand ambassadors to take your success to the next level.
With the Corporate Influencer Programme you will learn how to use social media skilfully for your corporate communication.
6 high-quality modules to become an online communication professional!
Your return on investment in 4 sentences. You will learn:
- How to strengthen your brand and build a fan base with a personal or company site
- How to best position yourself to achieve expert status.
- How to define your communication and represent your company in the best possible way.
- How to create effective and appealing content and visualisations and reach your target group.
Module Description
Module 1
Introduction- Definition, meaning & relevance - Areas of application & added value - The Corporate Influencer Canvas
Module 2
Objectives - Corporate Culture
Module 3
Brand (purpose, positioning, values, identity / message) - Value proposition Module
Module 4
Social Media Guidelines - Dialogue (Social listening, Content & Stories, Media, Tools)
Module 5
Audience (Community) - Customer Journey
Module 6
Reward system - Success criteria / measurements