THE
Corporate Influencer
PROGRAMME

CORPORATE INFLUENCER PROGRAMME

CORPORATE INFLUENCER CANVAS

PROGRAMME OUTLINE

QUANTITIATIVE MEASURES

Qualitative MEASURES

As a corporate influencer, communicate successfully for you and your company

Corporate influencers can be a powerful tool to increase the presence and impact of your brand online. Our strategy will help your brand ambassadors to take your success to the next level.

With the Corporate Influencer Programme you will learn how to use social media skilfully for your corporate communication.

6 high-quality modules to become an online communication professional!

Your return on investment in 4 sentences. You will learn:

Module Description

Module 1

Introduction- Definition, meaning & relevance - Areas of application & added value - The Corporate Influencer Canvas

Module 2

Objectives - Corporate Culture

Module 3

Brand (purpose, positioning, values, identity / message) - Value proposition Module

Module 4

Social Media Guidelines - Dialogue (Social listening, Content & Stories, Media, Tools)

Module 5

Audience (Community) - Customer Journey

Module 6

Reward system - Success criteria / measurements