You don’t own your company. Your community does.” How community engagement pays off!
Description: Community Engagement
HIGHLY ENGAGED Customers bring in 23% more revenue.
As such, a rising trend is emerging, where brands and companies place and community engagement strategies at the forefront of their marketing initiatives. The benefits of community engagement are tremendous. It will foster brand loyalty, improve user retention, and drive more leads.
Additionally, having an engaged and active community is more profitable rather than spending too much money on Google AdWords and Social Media Ads to attract more customer leads. In a nutshell, community engagement activities are a process of promoting and nurturing your users, customers, and fans.